We used to hire people to distribute flyers to promote our club events. It happened in last year that we did the same thing to promote our club 4th anniversary celebration. We made arrangement to distribute 500 flyers at the train station which was located nearby The Frontier Community Club and we targeted for 50 participants. Eventually, only less than 5 participants came for the celebration. So, in order to get 50 participants, we needed to distribute 500 x 10 = 5000 flyers, which would cost us a bomb.

This year, I wanted to try something different to promote the 5th anniversary of The Frontier Toastmasters Club celebration. Together with my club members, we set up a booth in the community club and distributed free tickets and get the contacts of the people who signed up for the event.

We started the booth at 12pm and ended at 5pm. Within 5 hours, we managed to distribute 40 tickets and got more than 30 contact details. I thought this was considered quite a good result. Not only we had distributed tickets and got the contact details, we also managed to create awareness to the public that there is a club called Toastmasters Club which can help them to improve their communication and leadership skills.

The reasons why I would recommend you to try this strategy - Setting up a booth, are because:
1) This is the most direct way to approach prospects who are interested in improving their communication and leadership skills.
2) This is a good platform for your members to practise their speaking skills in a real life example to promote club event to the public.
3) This is a very economical way to promote a club event. (provided that you have a supportive community club like The Frontier Community Club which doesn’t charge us a single cent for the booth setting. Kudos to The Frontier Community Club…)
4) This is the best way to understand what the public is thinking about the importance of effective communication.